Ascentek
Year: 2023
My role: UX/UI and Website Designer
Team: Modern Climate
Experience Strategy
Web Design
UX/UI Design
Accessibility
Ascentek, a pioneering technology company, needed a brand identity and digital presence that embodied its forward-thinking approach. We led the full branding process, from naming and visual identity creation to developing an intuitive, high-performance website that engaged users and drove conversions.
Elevating Innovation
The website, designed with a strong visual hierarchy, provides a seamless and engaging user experience. It prioritizes a mobile-first approach and adapts smoothly to all devices. Intuitive navigation ensures easy access to key information, while accessibility features—including high-contrast visuals, keyboard-friendly navigation, and screen reader compatibility—enhance usability for all users. The conversion-optimized layout strategically guides visitors toward key actions with clear CTAs.
