PAR systems
Year: 2022
My Role: UX/UI Designer
Team: Modern Climate
Art Director
Website Design
Website Architecture
UX/UI Design
The PAR Systems website was designed to focus on simplicity and clarity, highlighting their technical expertise. We art directed a multi-day photography and video shoot and directed the art to ensure visuals aligned with their brand. The clean design and impactful imagery effectively showcase their automation and manufacturing solutions.
The clean design and impactful imagery effectively showcase their automation and manufacturing solutions.
This user-centric layout offers intuitive navigation, guiding visitors through critical services and industries while emphasizing precision and innovation.
Precision, quality, safety, and efficiency.
The site emphasizes a minimalist design, with straightforward navigation and a focus on its core services—strategy, art direction, and production, particularly in the context of photoshoots.