Saint Mary's university
Year: 2023
My role: UX/UI and Website Designer
Team: Modern Climate
Visual Identity,
Campaign Development,
Experience Strategy
Web Design
UX/UI Design
Accessibility
Saint Mary’s was facing declining enrollment and the headwinds of public sentiment regarding the cost and value of higher education. To compete, the university needed to refresh its brand and create a compelling value proposition to entice undergraduates to examine all that Saint Mary’s had to offer.
All because of you.
Art direction is reflected in its clean, modern design, which consistently uses branding colors, professional imagery, and straightforward typography to communicate the university’s academic strengths and mission of service and leadership.
